Spotify is soon to release its special feature “Wrapped”. This feature provides users with year-end music stats based on their listening habits.
Spotify, a music streaming service, first introduced the “Wrapped” feature in 2016. This feature provides you with fun statistics like your most listened to artists, albums, songs, and podcasts, which you can share with your friends. I’ve been a Spotify user since 2016 and I always look forward to these personalized analytics each year to share with my friends.
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Spotify 2023 Release Date
Spotify typically releases the feature on the last day of November (2022) or the first day of December (2021). Although the music streaming service hasn’t announced this year’s Wrapped release, it’s typically released this week based on past years.
Fun Fact: In 2022, both Bad Bunny and Taylor Swift set records for the first time on the streaming platform. BTS also made significant strides in the streaming charts.
The Excitement Surrounding Spotify Wrapped
Its shareable format, designed for Instagram stories, makes it a trending hit on social media each year. Spotify promotes its campaign using the #SpotifyWrapped hashtag, which trends annually and has garnered 66.5 billion views on TikTok.
This feature from Spotify prompted its competitors to adopt a similar marketing strategy. In 2019, Apple Music launched their own version of Wrapped, called Replay. Other music streaming services such as YouTube Music and Tidal rolled out their own annual recaps in 2020 and 2021. Moreover, in 2022, YouTube introduced seasonal recaps on a quarterly basis.
In 2021, Spotify Wrapped was accessed by 120 million users, a significant increase from the 30 million in 2017. Additionally, 60 million users shared their Wrapped graphics on social media.
Advertising Success of Spotify’s Wrapped
The Wrapped feature by Spotify has been praised by other advertisers for its innovative, fan-driven approach. The campaign, which encourages social media sharing and leverages personalized user data, has been described as a “masterclass on fan advocacy” and a “blueprint for modern marketing.”
Criticisms on Spotify Wrapped
Critics argue that Spotify’s Wrapped campaign, which tracks user data, is a form of surveillance. They claim that the company has successfully marketed surveillance as a fun activity, encouraging users to participate, celebrate, and share their data.
Steps to access your Spotify Wrapped
1. Make sure that your Spotify app is updated.
2. As soon as you open the app, a banner will pop up.
3. The phrase ‘Your Wrapped is Here’ should appear. Click on it when it shows up.
4. You will find your Wrapped section.
5. Navigate through your Wrapped 2023 by swiping across different panels that showcase your stats, average time, and other highlights.
Spotify’s Wrapped feature is a highly anticipated yearly event for music lovers. It provides a unique snapshot of users’ musical journey throughout the year, wrapped in a shareable and engaging format.
Despite criticisms about data surveillance, the popularity and success of Wrapped have inspired similar initiatives across the music streaming industry. As we look forward to the release of Spotify Wrapped 2023, it’s exciting to imagine what new insights and revelations this year’s data may bring. You can access Wrapped here.
Also Read: GUIDE: How to Renew Spotify Premium