Southeast Asia e-commerce giant Lazada announced Wednesday its first regional Happiness Ambassadors ahead of its annual flagship 11.11 shopping festival, the platform’s biggest one-day sale starting on November 11 at midnight.
In a press statement, Chief Operating Officer Raymond Yang said that Lazada had chosen the K-Pop group SEVENTEEN because of their talent and “lively personalities,” which will hopefully inspire their consumers.
“I hope SEVENTEEN can inspire our consumers across Southeast Asia to stay bold and passionate in experimenting new ideas, and to continue pursuing goals and dreams with the trust that challenges along the way can be overcome,” it read.
As the new ambassadors, SEVENTEEN is set to headline the platform’s “11.11 Super Show” next month, performing some of their hits, including “Left & Right” and “Ready to Love.”
Composed of 13 members, SEVENTEEN made its debut in 2015 under Pledis Entertainment.
The Lazada 11.11 Super Show will also feature other stars from the region, including Bea Alonzo, Alden Richards, and Maine Mendoza, set to broadcast on GMA Network, Lazada’s app, and social media pages.
Watch Lazada’s 11.11 short film below.
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