In celebration of its 9th anniversary, Lazada, the leading eCommerce platform in the Philippines, will once again throw its signature virtual concert with lots of star-studded guests on Friday, March 26.

Lazada Super Party concert will be broadcast over GMA and Livestreamed via LazLive and Lazada Philippines’ official social media platforms.

American singer-songwriter Katy Perry and the third sub-unit of the South Korean boy group NCT, NCT Dream, are set to headline this year’s Shoppertainment-packed concert along with top celebrities in Southeast Asia.

The exhilarating performances will accompany customers as they countdown to Lazada’s Surprise Birthday Sale, which will begin at midnight on March 27.

With the theme ‘Everyday Heroes,’ Lazada as well dedicate this year’s concert to pay tribute to frontline essential workers who have been working tirelessly throughout the COVID-19 pandemic. Moreover, the theme as well celebrates each and everyone in the community who have, in their own ways, touched the lives of people around them.

Chun Li, Chief Executive Officer of Lazada Group, said, “Lazada has grown into the robust eCommerce platform that it is thanks to the strong support and trust that our sellers, brands, customers and partners have given us over the years. As we celebrate Lazada’s 9th anniversary, we also want to recognize the positive impacts made by every individual in our community. We are excited to continue setting the benchmark for the eCommerce industry, by propelling entrepreneurs and brands forward in their digital transformation journey, and serving consumers through a safe, convenient and experiential shopping journey.”

“I’m delighted for global superstars like Katy Perry and NCT Dream, as well as Southeast Asia’s biggest names, join us in this year’s celebrations dedicated in honor of individuals and communities who have stood strong and resilient in the past year. I look forward to the opportunity for Lazada to bring joy to consumers in Southeast Asia through our annual signature Lazada Super Party concert and Birthday shopping event, and that our community will remain hopeful for the future,” said Mary Zhou, Chief Marketing Officer of Lazada Group.

Sharing words of positivity and hope to her fans in Southeast Asia, a top-selling global singer-songwriter popular for chart-topping hits like “Roar,” “Dark Horse,” and her latest studio album Smile Katy Perry said, “Thank you for supporting and loving me all this time. I am excited to meet you soon at the Lazada Super Party, to hopefully spread a little light, love, and joy and have everyone sing along with me, even if we are physically apart.”

“I wish for Lazada to help all of their customers as they need, and for everyone to always look on the bright side of life,” she added.

You might also want to watch Lazada’s exclusive interview with NCT Dream. Check out below.

Share your thoughts on the virtual super party concert by using the hashtags: #LazadaSuperParty, #Lazada9Birthday, #LazCelebrate9Years, #LazadaxKatyPerry, #LazadaxNCTDream

Also, make sure to visit Lazada at https://c.lazada.com.ph/t/c.0JSjew and check out the items in your cart!

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