With an increasing number of people using social media to look for new products, Affiliate Marketing has increasingly become prominent. With over a billion monthly active users globally, TikTok has become one of the top platforms today, and numerous users are taking advantage of this marketing strategy. Continue reading to learn how to be an affiliate in TikTok this 2024.

What is TikTok’s Affiliate Marketing Program?

Since the platform focuses on videos, its affiliate program centers on creators publishing videos and adding an affiliate link to the product or service promoted. This is commonly seen in the “yellow basket,” which creators usually refer to when viewers want to purchase the product they’re using in the video. Then, if users purchase an item via that specific link, you receive a commission.

You must first qualify for a few parameters to earn on the platform. So, how do you qualify as an affiliate in TikTok?

1. You must have over a thousand followers
2. Must be over eighteen years of age
3. Is a Business account
4. Lives in a country where TikTok shop is supported or available

However, you must also go through a screening process before becoming an official affiliate. TikTok requires all aspiring creators who aim to monetize on the platform to create an Impact account. After this, you’ll be sharing your account ID number by contacting affiliates@tiktok.com and waiting for a confirmation response from their team.

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TikTok Shop Philippines

The mobile application has also competed with other social media platforms when it comes to affiliate marketing. TikTok Shop now allows businesses to market their products on the app, where you can monetize on different opportunities. You can do this by switching your account type to business and beginning to earn on your profile.

However, not all countries have this feature. A list of the participating countries includes TikTok Shop Philippines, Indonesia, Malaysia, Singapore, Thailand, United Kingdom, United States, and Vietnam. Content creators residing in these countries receive a certain percentage from shops every time they generate a sale from their video.

Tips on Growing Your Audience to Become an Affiliate

Since there is a minimum follower count for those who want to become TikTok affiliates, it is important to grow your audience to capitalize on this. TikTok encourages digital marketing experts, people with a large audience, and TikTok Ad Manager users to become affiliates.

In 2024, there are many ways on how to be an affiliate on TikTok, including being an influencer. Aside from brand deals, people with a platform also benefit financially from commissions. With this, numerous creators are seeking to grow their profiles to boost conversions and become part of the TikTok Business Affiliate Program.

There are different tips to grow your following. This includes the following:

• Posting consistently 
• Knowing your target audience
• Following ongoing trends
• Engaging with brands and audiences
• Utilize trending hashtags

Getting Commissions from Affiliate Links

If you’ve been approved by the TikTok team and are now an official affiliate, you can now begin posting content featuring products and their respective links. A question you might now have is, “How do I get commissions from TikTok affiliates?” As previously mentioned, TikTok partners with Impact for affiliates, so this is how creators can claim their earnings too.

Creators may think that once there’s a conversion, you will immediately receive a commission. Impact screens all of these before you can withdraw your earnings. This measure ensures that both the content creator and the brand are protected. These steps are divided into two major sections, brand and partner.

1. Brand-side steps
   1. Action locking period
   2. Invoicing period
   3. Payout scheduling period
   4. Brand balance check
2. Partner-side steps
   1. Partner payment requirement check
   2. Autopay criteria check

Another common question is how much do TikTok affiliates make? It depends based on the agreement between you, as the creator, and the brand, for the percentage and how many sales you convert or how many viewers buy the product after you talk about it in a video.

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Earning from Third-Party Affiliates

Another way of becoming a TikTok affiliate is to share links on third-party sites and add them to your profile link. These sites include Linktree, Refersion, Milkshake, and more. To do this, you can feature products on your content and redirect viewers to the link in your bio to purchase.

However, creators must be cautious when using these platforms outside TikTok and use your platform safely and responsibly. Additionally, you must ensure that these third-party sites are reliable and are putting no one at risk. 

Some may also ask, “Can you put affiliate links on TikTok to make money?” sadly, you can’t attach links to post captions or content on the platform. But they can add the yellow basket or redirect viewers to the link in their bio.

TikTok Rewards

Promoting a product is not the only way you can earn from TikTok. You can also do this by encouraging others to create an account. One might ask how TikTok rewards work. To keep it short, you can start to earn points when you send a referral code to new users who have just downloaded the app.

Moreover, these rewards are not only worth money. In selected countries, users can convert them to coupons or mobile top-ups.

Affiliate Commissions as a Source of Income

In today’s digital age, content creation has become a career, with multiple influencers making it their main job. A common question viewers or other users have is whether are TikTok affiliates good and do they get paid? The simple answer is yes since influencing is now a career in the marketing industry.

A common question many ask is if TikTok pays for views. Yes, they do, but not in the Philippines. Unlike the United States, TikTok doesn’t have a creator fund in the Philippines yet. Earning via the platform in the country is solely based on commissions or brand deals.

Final Thoughts

Building an audience is the right place to start if you’re looking into how to be an affiliate in TikTok this year. By sharing the products you use on a regular basis, users begin to ask questions about what you use. This gives you the opportunity to work with brands and earn a commission every time you help them sell a product.

Overall, affiliate marketing is one way to earn passive income or create a side project in addition to your full-time commitments.

Sources: (1), (2), (3), (4), (5)

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