Video game performers have chosen to go on strike, citing concerns about using Artificial Intelligence (AI) in the entertainment industry. The rally was the result of potential new contracts with game studios using AI. They made the vote on July 25 and have continued the strike since.
There are concerns regarding the full reliance on generative AI in the entertainment industry and potentially replacing labor costs. This plan has led actors and writers alike to carry the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) strike back in 2023.
Also read: iOS 18 Public Beta: Expected Features And How to Download
While the deal between studios, actors, and writers has been made, negotiations between video game actors and game developers are still ongoing. The video game performers’ strike has halted production.
SAG-AFTRA negotiators stated there has been an increase in wages and job security for video game performers and writers. However, there is still a major hurdle regarding the regulation of generative AI usage.
Chief Contracts Officer Ray Rodriguez stated the following in a news conference: “The Industry has told us point blank that they do not necessarily consider staff who are lending movement performances to be a ‘performer’ covered by the collective bargaining agreement.”
He also stated the studios treat physical performers more like “data.”
Video game performers are worried about gaming studios using AI to reproduce their voices and physical appearance without being fairly compensated. Without proper limitations, studios could easily train the AI to completely replicate the actor’s entirety without their consent.
Also read: The Exciting World of Meta AI
“We’re not going to consent to a contract that allows companies to abuse AI to the detriment of our members.” members of the strike added.
In regards to the matter, the video game studios involved have stated that they have already made enough offers to meet the performers’ demand. Audrey Cooling, a spokesperson for 10 video game producers, also released the following statement:
“We are disappointed the union has chosen to walk away when we are so close to a deal. Our offer is directly responsive to Sag-Aftra’s concerns and extends meaningful AI protections that include requiring consent and fair compensation to all performers working under the Interactive Media Agreement.”
There has also been criticism of the Interactive Media Agreement. The agreement in question is discovered to be incomplete and has various loopholes. These would leave video game performers to be exploited. The matter is still ongoing.
Keep Reading: Vivo Y100: The Latest All-Rounded Smartphone
Leave a Reply