The recent controversy involving Maris Racal and Anthony Jennings has led brands to reevaluate their partnerships with the pair. 

Dazzle Me is among the brands that have reportedly distanced themselves following allegations and public backlash regarding the issue. 

Additionally, official statements from some brands have been measured. This could also lead to other endorsement deals being either under review or quietly terminated.

Also Read: Maris Racal Clears Anthony Jennings’ Name In Rico Blanco Split

Brand Statement and Reactions

One of Maris Racal’s endorsements, Dazzle Me, officially ended its partnership with the actress. Racal was its first-ever ambassador, celebrating her authenticity and appeal to Gen Z. However, she has yet to address her association with the brand in light of the controversy​.

Image source: Dazzle Me

This statement from the beauty brand garnered a positive reception online. 

One Instagram user commented, “I’ve seen this brand a few times, but I never really felt like checking it out until this announcement. When a brand stands up for what it believes in, it makes me curious to learn more about their products and the brand as a whole. Nice move, Dazzle Me. 👏”

Moreover, another user also applauded the brand for their response to recent Maris Racal and Anthony Jennings events. “Ayan ang matapang na brand hindi nag totolerate. Dahil jan adtukart na mga kumars.”

Aside from the recent discontinuation of Maris’ endorsement, the pair also skipped the “And the Breadwinner Is” media day. 

Social Media and Public Impact

Other major endorsements, such as San Mig Coffee and Vitress, have also been affected by Anthony and Maris’ scandal. Vitress turned off Instagram comment sections to manage the influx of negative comments related to the scandal. 

On the other hand, San Mig Coffee removed all their posts involving Maris and Anthony on Instagram.

The move highlights the growing challenges for brands navigating public relations crises in the age of social media​.

Moving Forward

While both actors have refrained from making detailed public statements, the backlash underscores the importance of reputation management for celebrities and brands alike. Companies often sever ties to preserve their image, especially when issues contradict their core values or marketing messages.

The issue revolving Maris Racal and Anthony Jennings emphasizes the need for accountability in the public eye.

To learn more about the importance of maintaining your image in the public eye, here are a few frequently asked questions.

Also Read: Cheating as a Choice: VAWC Law and Scandal Involving Maris Racal and Anthony Jennings

How does celebrity behavior affect brand partnerships in the Philippines?

In the Philippines, celebrity behavior is closely tied to marketability and brand partnerships. Brands often choose ambassadors who embody their values and can positively influence consumer behavior. 

When celebrities like Maris Racal and Anthony Jennings face scandals, brands might sever ties to protect their image, reflecting how public perception directly impacts endorsements.

What lessons can aspiring Filipino influencers learn from endorsement losses due to scandals?

Aspiring influencers should recognize the importance of upholding a positive public image. Scandals can lead to endorsement losses and strained industry relationships. 

This emphasizes the need for professionalism, accountability, and an understanding of how personal actions affect brand value and partnerships.

How does the Filipino public react to brands dropping endorsements during controversies?

The Filipino public often has mixed reactions. Some support the brands’ decisions, seeing it as a stand against negative behavior, while others view it as premature judgment. 

This highlights the delicate balance brands must maintain in aligning with public sentiment while safeguarding their reputation.

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