The Nation’s Girl Group BINI drops the music video for their English track “Icon” in collaboration with Penshoppe.
The video exclusively premiered during a grand launch event at The Fifth at Rockwell. At the same event, BINI performed the track live for the audience. The music video was uploaded on Penshoppe’s official YouTube channel on Tuesday, October 22.
Also Read: SB19 and BINI Talks Global P-Pop Domination on Billboard PH
This partnership marks the beginning of Penshoppe’s latest campaign, “Be Your Own Icon,” which encourages everyone to “confidently express their unique styles and stories.” Of course, BINI is their newest endorser.
According to its official website, Penshoppe aims to inspire and empower individuals to be the best versions of themselves. By collaborating with BINI, Penshoppe wanted to prove that it can shape culture and inspire self-expression.
“BINI not only exemplifies our brand persona—confident, current, fun, youthful, and cool—but also aligns perfectly with our ambition to build a brand that transcends borders,” said Brandon Liu, Brand Director for Penshoppe, on their website.
Also Read: Trailer for BINI Docuseries ‘Chapter 2: Here With You’ Is Out
“Penshoppe continues to lead and influence culture, and our partnership with BINI is a testament to that commitment,” said Francisco Droege, Chief Product Officer at Penshoppe Group. “With a deep understanding of our customers and innovative global practices, we empower individuals to express themselves stylishly and accessibly.”
The campaign also launched the brand’s Q4 Iconic Collection, which consists of elevated pieces designed to help you express yourself comfortably. The BINI members wore some of these pieces throughout the music video.
To go along with the hype, the track “Icon” was released in time for the event.
You can watch the official music video here:
Keep Reading: BINI Documentary First Episode Is Finally Out
Leave a Reply