In a dramatic turn of events, NewJeans revealed a 22-page response from their agency, ADOR, during a press conference on Thursday. 

This is following their announcement of the termination of their exclusive contract effective November 29.

NewJeans held an emergency press conference just hours after receiving the letter and shared the document with reporters, detailing ADOR’s defense of its actions and its commitment to resolution.

NewJeans’ contract with ADOR, signed on April 21, 2022, was originally set to remain valid until July 31, 2029. 

However, citing unresolved demands raised in a legal notice sent on November 14, the group opted to terminate the agreement. 

ADOR stated in its response that it had addressed these demands within the allotted 14 days and hoped to continue discussions with the NewJeans members to resolve the matter.

Key points from ADOR’s letter included a defense against allegations of contract violations. The agency argued that many issues stemmed from third-party actions beyond its control. 

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They also clarified the context of a controversial HYBE document, which included the phrase “discard New and start fresh,” asserting it was unrelated to NewJeans live or future activities.

ADOR maintained that unforeseen legal disputes and leadership changes did not hinder their support for the group and expressed a desire to resolve the conflict. 

Despite this, the group has decided to part ways, marking the end of a partnership that began with NewJeans’ highly anticipated debut date in 2022.

Fans are now left questioning the future of the group, whose motto, “NewJeans Never Die,” hints at resilience amid challenges. 

As the members navigate the fallout, speculation about their next steps continues to grow, along with concerns about their ages and contractual independence.

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If you want to know more about the NewJeans controversy, here are additional information:

What factors contributed to the decision for NewJeans to terminate their contract with ADOR?

The decision for NewJeans to terminate their contract with ADOR likely stemmed from a combination of unmet demands and unresolved issues outlined in their legal notice.

In what ways can NewJeans leverage their experiences from this situation to enhance their future projects?

NewJeans can leverage their experiences from this situation to enhance future projects by using the lessons learned about negotiation, brand management, and audience engagement.

How might the public perception of NewJeans change after the recent contract termination?

Following the NewJeans contract termination, public perception may shift as fans and industry insiders assess the group’s resilience and independence. While some may view the split as a setback, many fans might admire their courage to stand up for their needs and assert their rights. 

The phrase “NewJeans Never Die” can resonate more deeply with audiences, symbolizing their commitment to continue thriving as artists. As the group focuses on their individual and collective paths, how they manage this transition will significantly impact their image in the long run.

Sources: (1), (2)

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