Apple is opening Siri to third-party AI chatbots starting with iOS 27 (launching early June 2026), effectively creating an AI App Store. This update allows seamless third-party chatbot integration directly into Siri, giving users more choice in AI assistants.

The feature will allow users to install and run third-party AI models including competitors to ChatGPT directly within Siri. This represents a significant shift in Apple’s AI strategy, moving from a proprietary approach to a marketplace model.

What’s New in iOS 27?

Apple has made a surprising strategic pivot with its latest announcements regarding iOS 27, slated to debut in early June 2026. Rather than limiting users to proprietary AI solutions, the tech giant is opening its Siri voice assistant to third-party AI chatbots, effectively creating what industry analysts are calling an “AI App Store”, a dedicated marketplace section for artificial intelligence integrations.

This announcement, detailed in Bloomberg’s Power On newsletter, signals a major shift in Apple’s approach to artificial intelligence. According to Mark Gurman, Apple analyst and author of the influential tech newsletter, the company is “opening Siri and Apple Intelligence to third-party services” with a dedicated App Store section that will make third-party AI integration seamless for users.

The new feature will enable users to download and install AI chatbots beyond ChatGPT, including competing models from companies like Google (Gemini) and others. Rather than forcing users into a single AI ecosystem, Apple is positioning itself as the infrastructure provider, letting users choose their preferred AI model while keeping them within the Apple ecosystem.

For Consumers: A New Era of Personalized AI

This change addresses a growing consumer demand for choice in AI interactions. Users who prefer specific AI models for specific tasks won’t be locked into a single solution. A user might prefer ChatGPT for creative writing, Gemini for research, and yet another model for coding assistance, all accessible directly through Siri.

The move also acknowledges that AI is becoming commoditized. Rather than compete on AI capabilities, Apple is competing on hardware integration, privacy promises, and ecosystem convenience. By allowing third-party AI, Apple positions itself as the neutral platform rather than an AI company, a strategic repositioning that could enhance user trust.

The Business Angle: Building an AI Marketplace

The dedicated App Store section for AI integrations creates a new revenue stream. While Apple hasn’t detailed its commission structure, historical App Store economics suggest Apple will take a percentage of transactions or subscription fees generated through AI integrations. This could become a meaningful revenue source as AI tools proliferate.

For developers and AI companies, this opens a massive distribution channel. Getting AI models into the hands of hundreds of millions of iPhone users via Siri integration is a game-changer for adoption and discoverability.

Timeline and Expectations

The feature will be unveiled at Apple’s Worldwide Developers Conference (WWDC) in early June 2026, with broader availability expected in the fall. Early adopters will likely be OpenAI (ChatGPT), followed by Google, Anthropic, and others racing for prominent placement in the new AI App Store section.

This development signals that Apple recognizes its future is in hardware and ecosystem services, not AI dominance. By democratizing AI access, Apple strengthens user loyalty while positioning itself as the platform of choice for AI innovation.

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